Celebrating Unity & Diversity

#TogetherIsBeautiful

As millions of families, friends and rival fans huddle around screens big and small for next Sunday’s Big Game kickoff, Coca-Cola will remind them that togetherness – and differences – are beautiful.

A new 60-second spot titled “A Coke is a Coke” highlights the fact that Coca-Cola – any Coca-Cola – is, and always has been, for everyone. In the ad, which will air during the pregame telecast immediately before the national anthem, a cast of animated characters representing various walks of life enjoy the taste of Coca-Cola in multiple varieties and packages. Read full story.

Coca-Cola has a long history of using the world’s biggest advertising stage to celebrate unity, especially during seasons of cultural division. In 2014 and 2018, the brand struck a similar chord with the buzzworthy “It’s Beautiful” and “The Wonder of Us.

#TogetherIsBeautiful

Celebrating Diversity in Atlanta

Case in point, The Coca-Cola Foundation has announced a $1 million grant to allow free admission for anyone visiting Atlanta’s National Center for Civil and Human Rights from Jan. 28 through the end of February (Black History Month). The goal: to connect the history of the American Civil Rights Movement with human rights and inclusion issues around the world and celebrate of role diversity and inclusion in the story of Atlanta. Learn More.